While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period. The digital media pie continues to get bigger and Americans engage with screens during more occasions throughout the day than ever before. Total Digital Media Time Spent by Platform, Dec 2010 vs. Dec. 2014. From comScores 2015 U.S. Digital Future in Focus whitepaper.
Your business needs an attractive easy to navigate mobilized version of your website.
Mobile websites are not optional, they are essential.
Countywebsite.com has a development platform that is compatible with all mobile devices including iPads, notebooks, tablets and all brands of smart phones.
There is a major internet movement toward the requirement for all businesses to have a mobile device compatible website. As Countywebsite.com monitors and stays on top of industry trends for our customers, it is clear you need a mobile site now not later.
This is not the case with the need to have a mobile compatible site. According to Google, mobile searches have quadrupled from 2010 to 2011 and are only increasing. This change has required the industry to take note and modify accordingly. It is estimated that more than half of Americans will be using a smart phone by the end of 2011. It is critical for your business to be prepared for this and fast.
What is a mobile-friendly site?
A mobile-friendly website is designed specifically for mobile devices. There are many options in the mobile website market however most do not have the solution Countywebsite has. Our platform takes advantage of consumer familiar mobile features, including click to map and click to call making it easy for users to get to your businesses-immediately and easily no matter what device they use.
Do I need different sites to be compatible with all the different devices as they are developed and released to consumers?
NO. Our platform is compatible with all types of mobile devices. Your mobile website will continue to function as new smart phone versions are released, This is not true with all solutions. Many require different downloads to devices to even work. With our platform there is no need to download anything.
What does Google have to say about this trend?
They say get a mobilized version of your website, and do it now. In today's market, adoption of new technology is quickly achieved.
Here are just a few quotes you will see:
I've seen some mobile websites. I think they look terrible.
Indeed sites can be very different in functionality and appearance which can be as frustrating as trying to look at a traditional website on a smart phone. The Countywebsite.com solution is consumer intuitive with recognizable icons for ease in navigation. Think of a mobile device as the executive summary of your business with options to get more detailed information with a simple touch of a recognizable icon.
How will this affect my business? My business is not a restaurant where immediate access would be desired as consumers are driving.
You may think that your business is not one that someone will search while driving... but consider this... "Nielsen says that 86% of mobile phone users use the mobile Internet while watching TV. Ask yourself, how does mobile tie into your other media campaigns? Then integrate your media efforts." A person may be sitting idly watching TV and looks across the room thinking... I really need to do something about my kitchen cabinets, or I need to get this room painted, or any number of things. A commercial comes on…and they start to multi-task on their phone.
I get great results with my website. Will this really bring me new business that I would not already get from my website marketing?
Research has shown that mobile friendly websites produced an average of 75% higher rate of consumer engagement (revenue, page views, etc.) per visit by mobile users. Nearly 1 in 5 visits to a small business mobile friendly site leads to an immediate call to the business.